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my holiday caravan

Your guide to static caravan ownership

Online Static Caravan Searches Beat the Summer Weather

The wet and windy weather throughout July and August has affected the UK holiday park industry across the UK.

Although many holiday parks were still at full capacity for this period, many have seen an increase in late bookings, made online as holiday makers try to second guess the UK weather. Paul Craven Managing Director of www.myholidaycaravan.com said ‘’Our recent weather has come a blow to the UK holiday park industry which was riding high on the growing popularity of eco friendly UK holiday breaks’’.

Many companies have however benefited from increased investment in indoor facilities on site and the development of more responsive online reservation systems to help combat the influence of the unpredictable UK weather.

Some park operators are also reporting a slight decrease in static caravan holiday home sales on UK parks as a direct result of the adverse weather conditions.

It seems however that the Internet is proving ‘’weather proof’’ with many companies actually seeing a growth in online searches for UK caravan holidays and static caravan holiday homes.

 ‘’At My Holiday Caravan we have seen an increase in online searches for static caravans sale despite the UK summer weather. We feel that many of our customers have been forced inside stimulating online search enquires and we have seen 60,000+ unique users to our sites each month’’.

These factors indicate the increasing importance of the Internet as a distribution channel for UK businesses with customers using Internet searches as their key research tool when souring products and services as customers turn their back on traditional media such as national press.

As a result online users are now demanding intuitive websites that offer excellent information and secure and reliable online booking procedures.